We believe
that a chew should be a real chew.
that a treat should be real food.
and that what we give our dogs should never lie about its origin.
We believe strength is earned by nature — not built against it.
- That tradition built by the right hands isn’t just history — it’s responsibility.
- That a forest can teach us more about durability than any factory.
- That the answer to a plastic chew isn’t a smaller plastic — it’s one that returns to the earth.
- That a brand born from the Amazon owes a debt to the Amazon.
We believe in the dog.
The relentless chewer. The picky eater. The aging companion. The puppy with energy to spare.
We are Greenheart. · Tough by nature.
A 5 to 10-year horizon.
To become the most trusted regenerative pet brand in North America — proving that a chew can be tough, a treat can be honest, and a supply chain can give back more than it takes.
Two anchor retailers. Hero SKU on shelf.
Top-3 in tough chews. National presence.
Regenerative pet brand redefining the category. Entry into Europe.
What we do every single day.
We make real chews and real treats for the dogs that deserve them — combining Brazilian craftsmanship, an Amazonian biopolymer, and supply-chain honesty in a brand the American shopper can trust on first read.
Quality first
Every batch SQF/HACCP audited. No exceptions.
Honest with the Earth
Home-compostable chew — TÜV Austria OK compost HOME. Reduced packaging. Zero greenwashing.
Dog-led
Every SKU answers a real need — never a margin spreadsheet.
Five values.
The principles every decision is tested against.
Authenticity
Say what it is. Be what you say.
No hidden ingredients, no inflated promises. The label tells the whole story.
Endurance
Built to last.
Tough chews. Long stories. Relationships measured in years, not quarters.
Reverence
For the dog. For the source. For the planet.
Every link of the chain — animal, forest, worker, family — is respected.
Craft
Quality is non-negotiable.
Decades of partner technique behind every product. Speed never beats care.
Generosity
Give back more than you receive.
Better packaging. Better margins for partners. Better outcomes for dogs.